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Advertising to Teachers and Parents with Facebook

Advertising to Teachers and Parents with Facebook

Facebook Ads That Worked And Why

One of the best ways to reach teachers, and parents is through Facebook.  Facebook ad targeting is remarkably powerful and offers countless methods for targeting this audience.

But here’s the truth: Facebook will not share posts you create with all your fans who like your page.  In fact less than 10% of fans see relevant posts from pages they have liked. Facebook is upfront about it: their goal is to promote more people towards paid advertising.

The top two reasons why our ads are so successful is because they all have these important elements:

Number 1:  A great design or Video.  You first need to attract their attention.
Number 2:  Laser-focused targeting.  Display your Ad only to potential customers.

Need help improving your Ads?  Contact us and we will help you.

 

Why did these Ads Work?

 

 

Facebook-ADS-medieval-times

 

Promotion: Knights of Valour
Why did this ad work?
1)  Great graphic giving the viewer a glimpse of what to expect in their show.
2) Target Audience: Teachers, Home school parents
RESULTS: 466 Link Clicks | 96 Shares | AD Spend:  $40.00

 

 

Facebook-ADS-trampoline

 

Promotion: Airborne Trampoline
Why did this ad work?
1)  Great graphic showing how much fun this camp will be for their kids.
2)  Target Audience: School parents, School Council, Home school parents
RESULTS: 
219 Link Clicks | 17 Shares | AD Spend:  $45.00

Facebook-ADS-target-teachers

 

Promotion: Arts Integrated workshops
Why did this ad work?
1)  Great graphic with statement and very “eye” catching image.
2) Target Audience: Drama Teachers, Music Teachers, Visual Art Teachers
RESULTS: 
339 Link Clicks | 74 Shares | AD Spend:  $65.00

 

 

Facebook-ADS-education

 

Promotion: Gamiing Nature Centre
Why did this ad work?
1)  Great graphic showing kids learning while fully engaged in nature.
2) Target Audience: Teachers
RESULTS: 
266 Link Clicks | 36 Shares | AD Spend:  $30.00

 

Facebook-ADS-fundraisers

 

Promotion: Multiple Fundraising Companies
Why did this ad work?
1)  Great graphic showing easy and fun school fundraising options
2) Target Audience: School Council Parents
RESULTS: 
286 Link Clicks | 110 Shares | AD Spend:  $70.00

 

About Sara Martin

Life time learner, passionate about education, 10+ years advocating Experiential learning. Explore Schoolshows.ca for field trips, in-school learning experiences and School Resources for parent council.


September 23, 2015

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