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Advertising to Teachers and Parents with Facebook
Facebook Ads That Worked And Why
One of the best ways to reach teachers, and parents is through Facebook. Facebook ad targeting is remarkably powerful and offers countless methods for targeting this audience.
But here’s the truth: Facebook will not share posts you create with all your fans who like your page. In fact less than 10% of fans see relevant posts from pages they have liked. Facebook is upfront about it: their goal is to promote more people towards paid advertising.
The top two reasons why our ads are so successful is because they all have these important elements:
Number 1: A great design or Video. You first need to attract their attention.
Number 2: Laser-focused targeting. Display your Ad only to potential customers.
Need help improving your Ads? Contact us and we will help you.
Promotion: Knights of Valour
Why did this ad work?
1) Great graphic giving the viewer a glimpse of what to expect in their show.
2) Target Audience: Teachers, Home school parents
RESULTS: 466 Link Clicks | 96 Shares | AD Spend: $40.00
Promotion: Airborne Trampoline
Why did this ad work?
1) Great graphic showing how much fun this camp will be for their kids.
2) Target Audience: School parents, School Council, Home school parents
RESULTS: 219 Link Clicks | 17 Shares | AD Spend: $45.00
Promotion: Arts Integrated workshops
Why did this ad work?
1) Great graphic with statement and very “eye” catching image.
2) Target Audience: Drama Teachers, Music Teachers, Visual Art Teachers
RESULTS: 339 Link Clicks | 74 Shares | AD Spend: $65.00
Promotion: Gamiing Nature Centre
Why did this ad work?
1) Great graphic showing kids learning while fully engaged in nature.
2) Target Audience: Teachers
RESULTS: 266 Link Clicks | 36 Shares | AD Spend: $30.00
Promotion: Multiple Fundraising Companies
Why did this ad work?
1) Great graphic showing easy and fun school fundraising options
2) Target Audience: School Council Parents
RESULTS: 286 Link Clicks | 110 Shares | AD Spend: $70.00
September 23, 2015